The #1 skills accelerator program for software companies wanting to grow.
Discover the proprietary methods that generated £12 million in sales ready pipeline in just 12 months and transform the growth engine of your tech businesses today.
The problem
Making sales for your software business should be simple, but it isn't.
You’re a software company or software reseller focused on acquiring new business. If you’re missing your sales targets, wasting precious resources on ads that don’t attract quality users and not sure how to land new business quickly, it’s time for a change.
Traditional Lead Generation Is Broken
Are you facing the same challenges as other software businesses in your sector?
89% of B2B businesses say that demand/lead generation is important to their companies.
But they’re facing some challenges:
powered by Digital Kungfu, Africa’s Best Tech Startup
Access the same methods that the biggest guns in tech use to grow their software businesses
Pipeline Generator is powered by Digital Kungfu, Africa’s Best Tech Startup and the team that generated £12 million in under 12 months for our clients.
Digital Kungfu works with the biggest guns in tech technology clients like Microsoft, Oracle, IBM, SAP, Liquid Telecom, First Distribution, Axiz, Tarsus, Pinnacle and many others.
We recognise what’s wrong with traditional lead generation strategies and we’ve built proven solutions to defy them.
The offer
Introducing Pipeline Generator™
Pipeline Generator is a front row seat to the growth engine room that Digital Kungfu has created to deliver exceptional results for some of the world’s biggest tech brands.
Program participants are taught by the wizard behind the curtain. We don’t hold anything back – we’ve packaged our knowledge and processes into an online skills accelerator that gives your team the tools they need to improve and accelerate your sales results.
The Digital Kungfu way
So, what’s so different about our approach?
Our clients don’t rely on generic messaging, networking, cold calling or ‘spray and pray’ tactics. It takes too long and sales teams waste valuable time following up on poor leads that are not in the market to buy.
At Digital Kungfu, we play by our own rules – and they’re rules that work. We’ve developed simple-to-follow systems and formulas that deliver sales ready pipelines in record time.
Digital Skills Accelerator
The Pipeline Generator™ Guarantee
Produce a steady, high volume of sales ready pipeline to help your business grow.
Generate sales for your software business faster than ever before.
Develop new skills in the areas of sales and marketing and access go-to-market approaches that deliver real-results.
Course outcomes and content
What will I learn?
We’ve built this course to address every aspect of sales pipeline creation and management.
The outcome of Pipeline Generator is simple: to empower your business with a clear, practical and easy-to-follow ‘how to’ guide that is proven to successfully take any product or solution to market digitally and generate sales qualified pipeline in days, not months.
- Step one: Understanding the nuts and bolts of “storytelling technology”
This module will help you define the most compelling story possible for your target market and help you to design a unique pipeline generation campaign that will make your business a category King in its market.
Supercharging your sales funnel
This module from Pipeline Generator™ will walk you through the challenges and obstacles inherent to any lead generation campaign. We unpack why your sales funnels are not converting, lead types, lead management systems and how to convert your leads into quantifiable deal flow.
You will also learn about the rise of ‘dumb CRMs’ and get a front row seat to the TechLeadBay demand engine software.
This module from Pipeline Generator™ will unpack the power of data in any pipeline generation activity and reveal which pipeline generation platforms get you the greatest return for your marketing buck.
You will also discover over fifty critical data points you have to manage in any successful pipeline generation campaign and how to optimise your lead generation efforts in real-time. Also shared in this module is a real-world case study for a pipeline generation campaign that delivered a $500,000 sales qualified pipeline for Liquid Telecom.
Ensuring a return on investment
Commercial planning is a critical aspect of any successful pipeline generation program.
In this module from Pipeline Generator™ you will learn how to predict the future performance of your pipeline using real market data, explore different approaches relevant to the acquisition of small and medium sized accounts versus large enterprise accounts and discover the key criteria and factors to consider when evaluating outsourced executional partners.
Module 1: Storytelling Pipeline Generation
Module 2: Pipeline Generation and Conversion
Module 3: Data Acquisition Platforms
Module 4: Commercial Planning
Pipeline Generator™ will walk you through the nuts and bolts of “storytelling technology” a proprietary process that Digital Kungfu has used to tell the story of some of the world’s largest companies including Microsoft, IBM, Oracle, SAP, Micro Focus and many, many others.
This module will help you define the most compelling story possible for your target market and help you to design a unique pipeline generation campaign that will make your business a category King in its market.
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The Power of Story:
Why storytelling is proven to generate deal flow. -
The Story Design Framework:
A bullet proof, repeatable and replicable framework for storytelling. -
The Power of Category Design:
How to approach category design in your storytelling.
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Messaging Development Part 1:
How to develop a messaging strategy for your lead generation campaigns that will resonate with you customer and maximise ROI. -
Messaging Development Part 2:
Real world examples of messaging development in action from a $1 million campaign for Microsoft. -
Creative Assets Production:
How to produce compelling creative assets that will break through the clutter of competitor campaigns.
This module from Pipeline Generator™ will walk you through the challenges and obstacles inherent to any lead generation campaign. We unpack why your sales funnels are not converting, lead types, lead management systems and how to convert your leads into quantifiable deal flow.
You will also learn about the rise of ‘dumb CRMs’ and get a front row seat to the TechLeadBay demand engine software.
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The Problem with Traditional Lead Generation:
Why traditional lead generation is broken. -
Inside B2B Lead Generation:
The pipeline generation process. -
Sales Pre-Qualification:
The importance of sales pre-qualification in lead generation. -
Lead Nurturing:
How to mine your CRM for deal flow gold, the role of behavioural intelligence and lead scoring.
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Lead Forms vs Lead Pages:
How to approach lead form design and landing pages to maximise conversion. -
Lead Generation Analytics:
The four types of analytics every lead generation campaign should use. -
Lead Forms vs Lead Pages:
The four types of analytics every lead generation campaign should use. -
The Pipeline Predictor Tool:
How to predict your future pipeline performance.
You will also discover over fifty critical data points you have to manage in any successful pipeline generation campaign and how to optimise your lead generation efforts in real-time. Also shared in this module is a real-world case study for a pipeline generation campaign that delivered a $500,000 sales qualified pipeline for Liquid Telecom.
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Data Driven Pipelines:
The power of data driven pipelines. -
Pipeline Management Metrics:
A walk through of over 30 different and essential data points for successful pipeline management. -
Campaign Optimisation:
How to optimise your pipeline generation campaigns for maximum return on investment (ROI). -
The Lead Generation Decision Tree – Part 1:
How to identify and manage influencers and decision makers in your pipeline. -
The Lead Generation Decision Tree – Part 2:
How to identify and manage influencers and decision makers in your pipeline with a specific focus on A/B testing.
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The Deal Flow System:
The importance of a deal flow system in your pipeline generation campaigns. -
The True Cost of Lead Generation:
The importance of a deal flow system in your pipeline generation campaigns. -
The Problem Lookalike:
How to work with data, custom audience and the ‘problem lookalike’ to maximise return on investment (ROI). -
Lead Generation with Google:
How to use Google to acquire a steady stream of data and leads. -
Case Study: Liquid Telecom $500,000 SQL Pipeline Delivered
A real world walk through of a campaign that generated over $50,000 in sales qualified pipeline.
Commercial planning is a critical aspect of any successful pipeline generation program. In this module from Pipeline Generator™ you will learn how to predict the future performance of your pipeline using real market data, explore different approaches relevant to the acquisition of small and medium sized accounts versus large enterprise accounts and discover the key criteria and factors to consider when evaluating outsourced executional partners.
You will also learn how to get your pipeline generation campaigns funded by vendors, the additional infrastructure and IT investments you will require to support your pipeline generation activities and also see a real A real-world commercial case study where Axiz Distribution secured a 9:1 return on investment (ROI) in less than four weeks.
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SMB vs Enterprise Pipeline Generation:
A walk through of the best pipeline generation solutions for large and small account acquisition. -
Outsourcing Pipeline Generation:
Outsourcing your pipeline generation - key criteria and factors to consider when evaluating executional partners.
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Campaign Funding & Alternative Investments:
How to fund your lead generation campaign both internally and externally and a walk through of alternative campaign investments. -
Case Study: Axiz Secures 9:1 Return on Investment in 4 weeks
A real-world commercial case study where Axiz Distribution secured a 9:1 return on investment (ROI) in less than four weeks.
Digital skills Accelerator
What your Pipeline Generator™ certificate gets you
With a Pipeline Generator™ certificate, sales, marketing and lead gen professionals will have a clear roadmap to follow, marketing teams will deliver leads within budget and organisations will hit their sales targets and increase revenue.
Meet your Sensei
Matt Brown
Your Sensei is the Chief Excitement Officer (CEO) of Digital Kungfu (Voted Best Tech Startup – Africa Tech Week Awards), a lead generation and storytelling production company purpose built for technology businesses.
He is the #1 Amazon Best Selling Author of Your Inner Game and host of The Matt Brown Show, a business podcast with over one million downloads.
Pricing and packages
Become a Master Pipeline Generator™
Individual License
$1000
FREE Today!
For individuals
Full resource library including videos, templates and examples of creative assets.
Access to all 4 modules
Access to more than 100+ videos in the resource library.
MOST POPULAR
Team License
$1000
FREE Today!
Teams of up to 10 people
Full resource library including videos, templates and examples of creative assets.
Access to all 4 modules
Access to more than 100+ videos in the resource library.
Enterprise License
POA
Teams of 10+ people and multiple teams.
Full resource library including videos, templates and examples of creative assets.
Access to all 4 modules
Access to more than 100+ videos in the resource library.
Do you have any Questions?
FAQs
Pipeline Generator™ combines Digital Kungfu’s market-beating pipeline generation methods with a simple-to-follow framework delivered by our CEO. This is not a program based on theory. It is the exact processes and formulas that Digital Kungfu has used to generate £12 million in sales-ready pipelines for its clients in under 12 months.
The proof is in the sales pipelines we have built for our clients. Every module focuses on a step in our pipeline generation process. We know it works because we test it every day on multiple campaigns.
https://digitalkungfu.com/case-studies/
No. What you can find online is lists of traditional lead generation tips that don’t deliver results. When we launched Digital Kungfu our goal was to develop processes and formulas that defied the results that businesses have come to expect (and accept). We did this by rejecting ‘accepted’ lead generation tactics and focusing instead on the problem: how can we deliver sales-ready pipeline for our clients? Through trial and error, we developed formulas and used data to create a proven method that delivers sales-qualified leads with a 13:1 ROI.
We don’t have competitors in this space. We’re a pipeline generation business – lead generation delivers low-quality leads. Pipeline generation is all about consistently delivering sales-qualified leads based on proprietary formulas.
We deliver results for our clients on a daily basis. We aren’t offering theories that you and your teams need to figure out how to apply in the real-world. We’re delivering frameworks, toolkits and formulas that you can start using immediately.
Our Clients
This system has been proved to provide results for companies such as :
Digital Skills Accelerator
Testimonials
In just four, packed modules I have learnt skills that I will use forever. Matt is a great facilitator and the entire experience was mentally and emotionally fulfilling. My passion for marketing and generating leads is on fire! Definitely an amazing course. Thanks for your passion and laughter.
Dharshana Moodliar
Marketing Manager
Pipeline Generator™ is a must for anyone who wants to stay ahead of the ever changing, fast paced marketing and lead gen environment. I feel empowered and better equipped to successfully contribute to the growth of my company in my role as an Account Manager.
Sarah Krug
Account Manager
Matt’s in-depth knowledge sharing blew my mind. This course is a must-have for any business looking for strong and sustainable pipeline that will actually produce results and not just tons of useless data. Follow the secret recipe and sit back and reap the benefits of your investment.
Ayana Letsholonyane
Managing Director